Transform tourism stories directly in Google maps with AR
Problem Statement
Singapore is a tapestry of untold tales, from hidden gems to rich historical narratives. We want to bring these stories to life, transforming how visitors engage with our city. We saw that technology offers an opportunity to create immersive experiences that allow tourists to not just see Singapore, but to truly connect with its soul.
Solution
STB partnered Google to transform how tourism stories are told through Augmented Reality (AR). 30 key attractions now offer immersive AR experiences. This enhances navigation and allows interactive exploration of the city's culture and history. This innovative collaboration integrates AR experiences directly into Google Maps, making immersive content easily accessible to visitors.